How to Create Amazing Ads That Attract the Right Team Members to Your Business

Uncategorized Aug 06, 2025

If you’ve ever felt frustrated by the lack of quality applicants for your job ads, you’re not alone—and I get it. I see hundreds of cleaning job ads every single day. The truth is, most of them are vague, uninspiring, and missing key information. And that’s a big problem.

Here’s what you need to know: your job ad is not just a notice—it's marketing. It’s your first impression. And if it doesn’t spark interest or connect with the right people, it will get overlooked.

Let’s change that. Here are my top five tips for writing powerful, scroll-stopping job ads that attract the right team members.

1. Start with Your Mission, Vision, and Values

People want to work for businesses they believe in. If your job ad doesn’t include who you are, what you stand for, and why you do what you do, you’re missing the chance to connect.

Include a line or two that shares your mission, vision, and values—this builds trust and helps applicants feel aligned before they even apply.

“We’re passionate about raising the standard of cleaning in our community and creating meaningful employment opportunities for people who care.”

That’s the kind of message that inspires action.

2. Get Clear on the Details

Don’t make candidates guess.

Is this an ABN/subcontractor role? A casual employee position? Part-time, full-time, or flexible shifts? Too many ads forget to include the basics—and people won’t apply if they don’t know what they’re applying for.

Make the role crystal clear:

Job type
Location
Hours
Pay range (if possible)
Requirements

When you're upfront and transparent, you attract candidates who are the right fit from the start.

3. Lead with “What’s In It for Me?” (WIIFM)

Let’s be honest—every applicant is wondering one thing:
“What’s in it for me?”

Yet so many ads focus only on what you want as the employer:

“We need reliable cleaners with attention to detail available Monday to Friday.”

That’s fine—but not inspiring.

Flip the script:

“Join our award-winning team where your work is valued, your training is ongoing, and your work-life balance matters. Enjoy family-friendly 9 AM – 2 PM shifts with supportive management and great team culture.”

That kind of language gets people excited—and that’s exactly what you want.

Pro tip: Add a little sparkle. As I always say, your ad needs more dragons 🐉—more energy, more benefits, more reason for someone to say “Yes!”

4. Use Inspiring Language (and Keep It Professional)

Your ad should be motivating, not a shopping list of demands.

Avoid phrases like “Must have car, must be available 7 days, must be perfect in every way.” You’re not auditioning for Mary Poppins—you’re inviting real people to join your team.

And please, don’t post job ads from your personal Facebook profile. Not only is it unprofessional, but it also blurs boundaries and affects how your business is perceived. Create a dedicated business page and post from there—it builds trust and sets the tone.

5. Refine with ChatGPT & Use Strong Visuals

Once you’ve drafted your ad, run it through ChatGPT. Ask it to punch it up, make it more exciting, or simplify the language.

Then, create a simple, bold graphic or tile to accompany the post—especially on social media. People scroll quickly. A strong visual can stop the scroll and draw attention to your message.

Final Thoughts: You’re Competing for Staff

You’re not just competing for clients—you’re also competing for great team members. The same energy you put into selling your services should go into selling the job.

Great ads attract great people. Lazy ads attract... well, you know.

So take a few extra minutes to craft a job ad that reflects who you are, what your business stands for, and why someone would be lucky to work with you.

Your future team is out there—give them a reason to say yes.