How to Research Your Local Market Before You Start

Market research doesn’t need spreadsheets or surveys — just intention.

Know Your Ideal Client

Ask:

• Who needs cleaning services here?

• What do they value most?

• What frustrates them about current cleaners?

Analyse Local Competition

Search:

• Google Maps

• Facebook groups

• Local directories

Look for:

• Pricing patterns

• Gaps in service

• Common complaints

Identify Demand Hotspots

High-demand areas include:

• New housing estates

• Commercial zones

• Medical & childcare hubs

The best businesses solve specific local problems.