How to Name Your Cleaning Business (and Avoid Costly Rebrands)

Your business name matters more than you think.

It impacts:

• Trust

• Search visibility

• Growth potential

What Makes a Good Cleaning Business Name?

A strong name is:

• Easy to spell

• Easy to remember

• Easy to say

• Easy to grow with

Avoid overly specific names that lock you into:

• One suburb

• One service

• One niche too early

Common Naming Mistakes

• Using trendy words that age fast

• Making it too long

• Choosing something hard to pronounce

• Forgetting to check domain availability

Pro Tip

Before locking it in:

• Google it

• Check business name registration

• Check Instagram & website domains

A good name creates confidence before the quote even happens.