Choosing your service focus early helps you market better and avoid burnout.
Best for:
Beginners
Flexible schedules
Lower barriers to entry
Pros:
Quick to start
Easier client acquisition
Immediate cash flow
Cons:
Client churn
Emotion-based expectations
Schedule changes
Best for:
Structure lovers
Growth-focused owners
Longer contracts
Pros:
Consistent income
Predictable schedules
Easier team scaling
Cons:
More compliance
Slower sales cycle
Higher expectations
Many successful cleaners:
Start residential
Build confidence & systems
Transition into commercial
You don’t have to choose forever — just choose what fits your current season.
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